Because each of the four University of Nebraska campuses has its own brand and audience, the communication teams across the University are campus-specific. This creates efficient communication and marketing efforts that supports campus-level brand identity. The top communication leader at each campus and at Central Administration work side-by-side as a unified leadership team of Chief Communication Officers.
This approach creates stronger communication integration at the campus level—and stronger communication integration across the university system among campuses. Ultimately, the entire university system—including each university, colleges and units—can better meet their overall goals through more effective communication and marketing.