The External Relations marketing, branding and digital media team oversees the University’s integrated marketing, branding and digital initiatives and campaigns; they work to enhance the University’s reputation and promote the work of its students, faculty and staff.
The marketing team leads brand management, including brand strategy, brand development and use of the University of Nebraska’s brand guide and assets, brand photography, University-wide identity standards, secondary logo processes, and can assist with branded templates and materials. They work with internal and external vendors to produce world-class branding and marketing material.
The marketing team leads digital asset and content strategy and creation, including the following channels: Nebraska.edu and all related websites, management of all U-wide social media channels, email campaigns and list management, and video/audio.
The marketing team strategizes, concepts, develops and executes all University of Nebraska marketing campaigns, print materials and publications, content development, design and printing. They also provide project management and coordination for marketing or branding projects.