Nebraska Students Are Collegebound
{slimbox images/stories/features/knowhow2go1.jpg|images/stories/features/knowhow2go1_small.jpg|Students at a KnowHow2Go event in Lincoln show off their Collegebound Nebraska backpacks and Maverick Mojo “horns.” ; images/stories/features/knowhow2go2.jpg| images/stories/features/knowhow2go2_small.jpg| The EducationQuest Foundation exhibit at the KnowHow2Go student event in Lincoln showcases the university’s admission requirements and provides information on college planning and affordable access. }

KnowHow2GO Nebraska hosted a KnowHow2GO-themed event at Gateway Mall in Lincoln that provided 400 students and families with information on going to college. Students visiting the KnowHow2Go booth received information from EducationQuest Foundation, the University of Nebraska and others on college planning, financial aid, course requirements and college choices. The University’s Collegebound Nebraska tuition assistance program was among those featured, and many students took home Collegebound backpacks from the event.

KnowHow2GO is a national public service advertising campaign that combines education, community-based and government partnerships to raise awareness among low-income and first-generation students in grades 8 through 10 about preparing for college. Co-sponsored by the American Council on Education (ACE) and Lumina Foundation for Education, the campaign was developed in partnership with the Ad Council and launched in 2007.

A recent tracking survey released by the Ad Council showed that the campaign is having a positive impact.
  • The percentage of students who said they are regularly taking steps to prepare for college grew significantly to 35 percent in 2009, up from 26 percent in 2007.
  • Nine in 10 students (91 percent) said they have spoken to an adult about getting prepared for college, up from 80 percent in 2007.
  • Six in 10 students (63 percent) said they recall seeing or hearing at least one KnowHow2GO message (TV, radio, online, print or poster).
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